Non-union
Digital Ad
SHOOT DATE: Likely Oct 10th, possible Oct 11th or 12th
SHOOT LOCATION: NYC or within 45 mins of NYC
FITTING DATE: Sept 29th or 30th
**If shoot/fitting is outside of NYC, talent will be provided with transpo reimbursement with receipts either train, gas/toll reimbursement if driving, (or Uber pending producers approval if location is not accessible by train).
PAYMENT:
- SHOOT DAY: $800 + 10% agent fee for 12 hr day (inclusive of 1 hr lunch, lunch provided)
- USAGE: $1,200 + 10% for usage if used
- FITTING: – $400 – less than 4 hrs. Lunch provided.
USAGE: 10 weeks, paid digital media. The ad will live on the web on partner channels/socials in perpetuity, but will only be used as PAID media for the initial
ROLES:
Gym Bro – Male, Caucasian, Mid 20s-Mid 30s,
Jacked, but a softy at heart. To portray a character who is a huge weeb – Anime posters, stickers on his protein/pre workout shaker. This character is a softy at heart whose routine is what gives him his competitive edge. He plays gaming Tournaments for the performance challenge and leverage Tournaments as a key part of their routine.
Young Professional: Female, Black, mid 20s-mid 30s.
To portray a character fresh out of college, shes in disheveled business casual; hits the tournaments straight after nauseating day at the office. Her office persona is their alter ego, her gamer persona is her real self. She’s a go- getter, always looking to climb a ladder, corporate or competitive.She always make time to chat with her friends who’ve traveled after graduation, even if that means she jumps in party chat just to shoot the shit while she crushes gaming Tournaments 1v1 matches, giving her friends a play by play and feeling a rush of confidence from her friends cheering them on.
Hypebeast: Male, Asian, 19-29,
To portray a character who is the life of the party – lives to be the center of attention, confident, fun, energetic. He lives for
the next rave, party, or competitive rush. Perfectly spiked hair, loud attire, and maybe just a tad bit too much cologne. While he may seem intense at a rave, they’re even more intense on the competitive battlefield gaming. He brings that dance party energy everywhere they go.